MCLA The Lax Mag folds into Inside LacrosseFOR IMMEDIATE RELEASE
San Francisco, CA – December 19, 2011 - Inside Lacrosse announced Monday that it will be increasing its commitment to the Men’s Collegiate Lacrosse Association (MCLA) through a content arrangement with Agent Ogden and Karl Lynch, co founders of MCLA The Lax Mag, that will include increased coverage of the league in Inside Lacrosse Magazine and on InsideLacrosse.com. Starting with Inside Lacrosse's February 2012 issue, MCLA content will be included in every issue, in addition to a weekly spring column on InsideLacrosse.com, to be provided by Ogden, Lynch and the MCLA The Lax Mag staff.
InsideLacrosse.com will also be compiling and publishing the weekly MCLA Coaches Poll for the 2012 season in a new arrangement with the league. With its content now being featured within the pages of Inside Lacrosse, Ogden and Lynch have dissolved MCLA The Lax Mag as a stand-alone magazine.
"The MCLA is a great example of lacrosse's continued growth, and Inside Lacrosse is glad to be stepping up its commitment to the league,” said Inside Lacrosse vice president and editor-in-chief John Jiloty. “With the MCLA Coaches Poll for 2012 and now with added content in Inside Lacrosse Magazine and on InsideLacrosse.com
“This was an arrangement among the MCLA, Inside Lacrosse and Agent Ogden. All three parties agreed that by working together we would have a greater impact for the MCLA players and teams than existed previously,” offers Tony Scazzero, MCLA President. “The quality of coverage MCLA teams are accustomed to with MCLA The Lax Mag will now be combined with increased exposure offered by Inside Lacrosse. I am convinced this opportunity is a successful combination of resources that will benefit the MCLA membership during the 2012 season and in the future.
As part of the relationship, Ogden and Lynch, become the producers of MCLA content that will be featured in the pages of Inside Lacrosse each month and on InsideLacrosse.com.
“Karl and I built a successful magazine from scratch and we are very proud of that,” Ogden said. “The people over at Inside Lacrosse have been some of our biggest supporters over the years. So when we initiated talks with Inside Lacrosse to work out an arrangement it was fairly easy. We just wanted more people to learn about the MCLA. This is the best way to do that.”
Said Lynch: “This is a great opportunity to take the MCLA brand of lacrosse to the mainstream lacrosse fan. We are thrilled that the MCLA worked closely with us to make this possible. We hope that all of our fans embrace our new roles.”
Added Jiloty: “From a distance, I've always been impressed by MCLA The Lax Mag. They've done a great job all the way around — from content to graphics to photos. So having their expertise in the mix for MCLA content in Inside Lacrosse Magazine and on InsideLacrosse.com
About Inside Lacrosse Inside Lacrosse is the premier media outlet for the sport of lacrosse, covering print (Inside Lacrosse Magazine, Face-Off Yearbook), online (InsideLacrosse.com, LacrosseForums.com, ILIndoor.com, Wingszone.com/nllmb), video (ILTelevision.com) and events (Konica Minolta Face-Off Classic, Konica Minolta Big City Classic, Mile High Classic). IL is the online partner of ESPN.com. Insidelacrosse.com
About the MCLA The Men’s Collegiate Lacrosse Association (MCLA) is a national organization of non-varsity, college lacrosse programs. The MCLA is comprised of over 200 teams in 10 conferences with 2 divisions in 44 states and one Canadian Provence. mcla.us